The advertorial tell
If the essay ends in a faucet, a discord invite, or "join the movement," it is an ad. Publish it as an ad.
Standards we enforce here
- Thesis in the title — a claim someone could dispute.
- Lived detail — dates, decisions, tradeoffs you actually made.
- Disagreement — which industry cliché you reject.
- No soft CTA — readers can find your product without a sermon.
Crypto-safe topics
- Why your team delayed a token despite pressure
- What broke in your first incident response
- How regulation changed your roadmap priority order
Editing pass
Delete every sentence that could appear on any competitor's blog unchanged. What remains is your essay.